Farmer Focus

Tools used: Illustrator, Photoshop, After Effects, CapCut

- Supported the development of three new product flavors through full-package design extension.
- Adapted and applied the existing brand system across all panels, ensuring consistency while elevating shelf impact for each SKU.
- Created high-quality 3D renders in Photoshop, simulating clear plastic packaging to showcase product visibility and realism. 
- Designed DRC for Sams Club and created a custom Sam’s Club shelf mockup to demonstrate in-store presence.
- Brought the new SKUs to life through motion, producing short-form animations in After Effects and CapCut to highlight packaging details, product appeal, and launch-ready storytelling.

2025